November 23, 2009

Sustainable Development

I was pleasantly surprised to read the latest mantra from the Management Guru, C. K. Prahalad - Sustainable Development! I never thought these words would ever interest Management people. I must confess that, Prahalad is one of the rare Management Gurus who appeal to me. Majority of them are full of jargons and more jargons. But Prahalad is an original, a thinker and definitely interesting. And when he talks about Sustainable Development, I am interested to know what he is aiming at.

Apparently, Sustainable Development is one of the four areas that Prahalad wants to link, other than globalization, role of connectivity, inclusive growth. Very interesting synthesis I must say and that is what makes him stand apart. In an interview in ET recently, he fielded some questions on SD.

To the uninitiated, Prahalad's  revolutionary mantras are Core Competence followed by Fortune at the Bottom of the Pyramid and now Sustainable Development. Sustainable Development, the term, throws a myriad of ideas, strings and means many things to many people. Often, we use it loosely and is probably the most maligned word as also the least understood:-). It will therefore be interesting to see how he gives shape to this idea and convinces Industry to follow the path of SD.

Scientists, policy makers, politicians have so far made little headway in this direction!

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