March 31, 2012

NGOs and TRPs

I suddenly had this terrible thought of the possibility of activist NGOs being measured by an equivalent of TRPs that are currently being used for TV channels and programmes. This thought was triggered by the headline hogging news from the Delhi based NGO about the harm caused by fast foods and other brands, today.

If we are discussing paid news and biased media houses today, imagine how the scenario will be like with NGOs joining in too?? Being 1/04/12 tomorrow, lets consider a few likely scenarios to start with! 

These are some of the headlines at this hour / today, says Arnab Goswami with utmost seriousness and outrage, all at the same time!!

CSE and ABC, two environment based NGOs have come out with startling findings of the commonly consumed  milk, from state run dairies. Findings from CSE mention alarming levels of fertilizer derived nitrates, phosphates in milk. Staff at ABC also confirm similar findings but the levels of these salts vary between them. The spokespersons from both these NGOs claimed that they used very exacting standards and followed standard and established protocols. The biggest violators were Mother Dairy, New Delhi, Nandhinee, Bangalore, Aavin, Chennai. Consumers are confused and are left wondering if they must remove dairy products from their menu. NGOs that root for organic farming are seen preening themselves on TV, till Arnab dada dropped his bomb. The maximum levels of these pollutants are from buffaloes that grazed on organic farms, said he with a straight face!! This stumped every guest on his show - from the consumer to the different NGOs and certain omnipresent experts on his show like Suhel Seth, Lord Meghnad Desai, Vinod Mehta, etc., except of course, himself!

Another day....
Team India has offlate, decided to target proponents of organic farming. Arvind K has videos of Ms. Vandana Shiva shopping in Wal-Mart for apples from USA and grapes from Australia. Vandana Shiva, on her part, vehemently denies consuming these tasty fruits but bought them to entertain her guests at her home! Her foes were quick to point out her double standards. Realizing that attack is the best form of defense, Vandana Shiva launched a tirade against Team Anna and Arving K, in particular. She said that Arvind K was a plant set up by Monsanto to malign her and her movement and further blasted him for getting funded by them for his anti-corruption movement!

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